MANAGEMENT OF THE DEVELOPMENT OF THE REGIONAL MARKETS FOR POULTRY PRODUCTS IN UKRAINE
DOI:
https://doi.org/10.15544/mts.2023.27Keywords:
level of market development, regional market for poultry products, assessment methodology, market development indicators, consumption, production, trade, administration.Abstract
The article assesses the development of the regional market for poultry products using the indicator of the development of the regional market. The purpose of the study is to determine the level of efficiency in managing the development of Ukrainian regional markets for poultry products based on the formation of a system of indicators of the level of development and assessment of their interdependence. The market development indicator is calculated as the sum of a weighted normalized assessment of each of the three components: the regional demand indicator, the regional supply indicator, and the trade development indicator in the region. The methodology for assessing the level of development of regional markets for poultry products includes: establishing indicators characterizing the level of development of regional markets for poultry products; assessment of the significance of characteristics in shaping the level of development of regional markets for poultry products; building a mathematical model for assessing the level of development of regional markets for poultry products. The calculations carried out using the proposed methodological approach make it possible to determine that the highest level of development of regional markets belongs to the central region.
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