IMPROVEMENT OF THE ASSESSMENT METHODS OF PRODUCT COMPETITIVENESS OF THE SPECIALIZED POULTRY ENTERPRISES

Abstract

Assessment of the product competitiveness is a major multifactor task, which is reduced to interpretation and evaluation of set indicators that characterize the key product properties and form the level of its competitiveness. It is important objective to increase the level of objectification of assessment product competitiveness of specialized poultry enterprises by quality indicators. The aim of the research is to improve the assessment methods of product competitiveness of the specialized poultry enterprises, taking into account consumer parameters of products and their weight. Main research results: developed the methodical approach to assess the product competitiveness, and it differs in the definition the level of product competitiveness based on the calculation of the integral indicator as a sum of weighted indicators, in view of the specific requirements for the products of specialized poultry enterprises.