ASSESSMENT OF ATTRACTIVENESS INTERMEDIARIES IN THE FORMATION OF LOGISTIC CONNECTIONS OF THE POULTRY ENTERPRISES

Abstract

An effective model of the logistics system for a poultry enterprise is the continuous close interaction of all components of the logistics system, established logistical links. The aim is to generalize the criteria and indicators for choosing an intermediary at the stage of forming logistic links and evaluate the effectiveness of choosing such an intermediary in cooperation with the poultry company and a consumer. Results: formed a system of criteria for selecting intermediaries at the stage of forming logistics links, which are grouped into three indicators; by express survey was assessed the weight of each indicator and with preliminary determination of the sample size and confidence interval. The verification of the representativeness of the research is through the calculation of the correlation coefficient.