THE INFLUENCE OF ORGANIZATIONAL AESTHETICS ON EMPLOYEE RETENTION AND TURNOVER INTENTIONS FROM ORGANIZATION
This paper investigates the role of organizational aesthetics on employee retention and turnover intentions from the organization. The research approach of this study was a qualitative approach and the grounded theory method has been used. Deep interviewing is used to collect data. The statistical population of this study was employees of the social insurance organization of Kerman city, Iran. The sampling methods of this study consisted of theoretical sampling. Theoretical sampling is one of the basic steps in the process of grounded theory. Besides, the analysis of the data is performed based on the three coding methods used in grounded theory which include open, axial, and selective coding. The results of this study showed that organizational aesthetics strategy cause employee retention. Also, organizational aesthetics strategy prevents employee turnover intentions from the organization.