FINANCIAL ACCOUNTING AND MARKETING RESEARCH MANAGEMENT IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT OF THE AGRO-INDUSTRIAL SECTOR IN THE INTERNATIONAL AND REGIONAL ECONOMY

Abstract

The article specifies the key methodological and conceptual aspects of regulating financial accounting and marketing in the context of supporting the sustainable development of the agro-industrial sector in the context of the international and regional economy. The key role of synergistically combined integrated approaches that combine financial analytics, marketing monitoring and innovation and investment management, which are aimed at supporting the sustainable development and prestige of agricultural enterprises, including on the world stage, is reflected. The article uses a set of economic, statistical and mathematical instrumental modeling methods to diagnose the relationship between indicators of financial balance, budget allocations and market conditions. The analytical results obtained in the article show that the state of enterprises in the agro-food sector is directly correlated with the efficiency of the distribution of financial flows and investments, the successful implementation of digital marketing tools and a sustainable financial reporting system. The novelty of the article is the implementation of an analytical framework for determining the integrated assessment of the impact of financial accounting and marketing indicators on the long-term competitiveness of agro-industrial enterprises. The conclusions and results obtained confirm that the strategy of integrating innovation in combination with financial transparency and a sustainable market orientation determines the ways to achieve sustainable competitiveness and adaptability to global and local adversities. The practical significance of the results of the article is based on the possibility of using the methodological framework in the management system of accounting and analytical mechanisms and developing recommendations for supporting the system of optimal strategic management of business entities in the agricultural sector.