FORMATION OF THE MANAGEMENT MECHANISM OF THE CORPORATE SOCIAL RESPONSIBILITY OF THE ENTERPRISE

Abstract

The necessity and relevance of the formation of the corporate social responsibility (CSR) management mechanism of the enterprise is caused by the loss of stability of economic development due to the pandemic, the deepening of the asymmetry of socio-economic development between territories, the aggravation of competitive relations in the market, the weakening of socio-cultural and moral and ethical principles in the business sector activities, the aggravation of environmental problems, etc. The purpose of the research is to justify the principles of the formation of the management mechanism of the CSR of the enterprise in the conditions of sustainable development. It is proved that the formation of the management mechanism of the CSR requires the observance of certain specific principles supplemented by their functionalities. The functions (planning, organization, motivation, regulation and control) and methods (administrative, social, psychological) of the CSR management mechanism of the enterprise are singled out. The groups of indicators for evaluating the effectiveness of the implementation of the CSR management mechanism of the enterprise in relation to employees, environmental protection and the market are substantiated. A management mechanism of the CSR of the enterprise has been developed.