ECOLOGIZATION OF INNOVATIVE DEVELOPMENT OF REGIONS ON THE PRINCIPLES OF GLOСALIZATION
The success of the country's economic policy depends on successful combination of the global world trends and national / regional peculiarities of economic development. The implementation of the principles of glocalization to the regional innovation policy is able to overcome the limited local approach and negative global manifestations, thus creating a unique, globally competitive innovative product. In the innovation sphere, processes of glocalization manifest themselves in the complementarity of local factors of innovative development, in particular, the unique innovation environment, human and social capital, with global factors of innovative development. We propose to consider processes of ecologization of innovative development of the region as a catalyst for the processes of market gloсalization, which will promote sustainable development of the regional economy. The aim of this work is to explore scientific approaches to ecologization of innovation development, which will determine the direction, peculiarities and nature of the processes of glocalization, and will be their modern accelerator. The research methodology is systematization of approaches to the direction of innovation processes for the development, creation and implementation of innovations in the form of new products, technology, method, form of production organization, etc., which directly or indirectly contributes to reducing the environmentally destructive effects of production and consumption on the environment and solving environmental problems. Results of the research. The final result of ecologization of innovation activity in the region is a positive socio-ecological and economic effect, which ensures balanced sustainable development of the region and the state as a whole. Thus, the modern accelerator of the glocalization of economic processes is the ecologization of innovation development, in the nature of which there are incentives for self-development, reproduction, generation of innovative ideas, production of new technologies, goods and services, ensuring the balancing of the socio-ecological and economic potential of the region and the country as a whole, which determines the direction, peculiarities and nature of the processes of glocalization.