ESTIMATION OF MARKETING PRICE POLICY EFFICIENCY OF THE ENTERPRISE OF MEAT-PROCESSING INDUSTRY

  • Olena Dragan National University of Food Technologies, Ukraine
  • Alina Berher National University of Food Technologies, Ukraine
  • Juliya Pustovit Kyiv National University of Trade and Economics, Ukraine
Keywords: efficiency, marketing price policy, integral index, matrix, estimation.

Abstract

Price competition among the domestic enterprises of meat processing industry requires the permanent increase of marketing price policy efficiency. The purpose of the research consists in the estimation of marketing price policy efficiency, establishment of its intercommunication with
efficiency of activity for further improvement of marketing price policy of the enterprise of meat processing industry. The research’s methods are theoretical and logical generalization, statistical analysis, expert questioning, and matrix. The results of research are the methodical approach to the estimation of marketing price policy efficiency of the enterprise on the basis of determination of integral index; matrix that analyses intercommunication of marketing price policy efficiency with efficiency of enterprise’s activity for the development of marketing price policy potential and strengthening of control after the results of the enterprise’s activity are formed.

Downloads

Download data is not yet available.
Published
2018-07-24
How to Cite
Dragan, O., Berher, A., & Pustovit, J. (2018). ESTIMATION OF MARKETING PRICE POLICY EFFICIENCY OF THE ENTERPRISE OF MEAT-PROCESSING INDUSTRY. Management Theory and Studies for Rural Business and Infrastructure Development, 40(2), 175-186. Retrieved from https://ejournals.vdu.lt/index.php/mtsrbid/article/view/91
Section
Articles