THE ROLE OF INTELLECTUAL CAPITAL IN THE MANAGEMENT OF THE ENTERPRISES’ INNOVATIVE DEVELOPMENT IN THE CONDITIONS OF DIGITALIZATION

Abstract

The purpose of the study is to highlight the role of intellectual capital in managing the innovative development of enterprises in the conditions of digitalization. The methodological basis of the research is a systematic approach, which allows combining knowledge, establishing communications, increasing competences, various management tools of innovative activity and the efficiency of the intellectual capital of enterprises in compliance with the principles of priority, complexity, people-centeredness. It has been established that the intellectual capital of the enterprise is formed at the expense of the existing personnel who possess certain knowledge, information, experience, competences, creativity, etc., and this gives the opportunity, as a result of transformation and effective management, to turn into corporate capital or other types of results of intellectual and innovative activity. Management of the innovative development of enterprises through the prism of intellectual capital management promotes the creation and implementation of innovative processes at the enterprise in the direction of the development and implementation of new technologies, products, services, organizational, innovative technical, socio-economic solutions of a production, financial, economic, marketing and other nature.