FORMATION OF STRATEGIC ALTERNATIVES FOR ENSURING THE FINANCIAL SECURITY OF THE ENTERPRISE IN THE CHANGING ENVIRONMENT

Abstract

The current conditions of financial and economic activity of enterprises are characterized by increased competition, as well as growing uncertainty and dynamic transformation in the external high environment. The article reveals the essence and content of the concept of “strategy for ensuring financial security of an enterprise”. The aim of the work is to generalize the theoretical and methodological approaches to the formation and implementation of a strategy for ensuring the financial security of enterprise. An algorithm for the formation and implementation of a strategy for ensuring the financial security of enterprise has been developed and its main stages have been identified. This algorithm is based on the model of functioning of the information-analytical platform for its provision. An algorithm for the formation and implementation of a strategy for ensuring the financial security of an enterprise is suggested, the main purpose of which is to substantiate strategic alternatives, taking into account the impact of the macro environment.