THE MECHANISM OF THE BRANDING DEVELOPMENT OF AGRARIAN REGIONS IN THE CONDITIONS OF THE EUROPEAN INTEGRATION

Abstract

The article is devoted to the formation of methodological provisions for the mechanism of the branding development of agrarian regions in the conditions of the European integration. The research is based on systemic and synergistic approaches. General scientific and special methods were used to achieve the outlined research goal, namely: method of structural and logical analysis, method of dynamic series and index, methods of induction and deduction, methods of system analysis and generalization, structuring method, method of system analysis, the method of abstraction and formalization, graphic method. By the branding of an agrarian region, the authors understand the long-term process of creating a brand of an agrarian region, based on a systematic approach, which involves forming and conveying to target groups the existing advantages of the region in the field of agro-industrial production through the formation of an attractive image. The goals of branding of agricultural regions are outlined. External and internal factors of influence on the development of the brand of agrarian regions have been studied. The mechanism for the branding development of agrarian regions is proposed.