MATRIX METHOD OF COMPETITIVE ANALYSIS OF THE RESULTS OF ECONOMIC ACTIVITY OF HOSPITALITY ENTERPRISES IN THE CONDITIONS OF STRATEGIZATION AND DIGITAL TRANSFORMATION

Authors

  • Olga Garafonova Kyiv National Economic University named after Vadym Hetman
  • Hanna Zhosan Kherson State Agrarian and Economic University
  • Viktoriia Marhasova Chernihiv Polytechnic National University https://orcid.org/0000-0001-8582-2158
  • Nataliia Tkalenko Chernihiv Polytechnic National University https://orcid.org/0000-0003-2828-4896
  • Kateryna Trukhachova Kherson National Technical University

Keywords:

results, analysis, economic activity, hospitality enterprises, matrix method

Abstract

 It is proposed to determine the overall level of economic activity of hospitality enterprises through complex indicators of effectiveness: index of final results of economic activity, index of resource use that express the change in the relative level of economic efficiency for the period under study. The reference value of the indicator of efficiency of economic activity of the enterprise is taken as 100%, as the best result at which economic activity is effective, is at a high level, and the set goals are achieved. On the basis of the obtained data with the help of cluster analysis, the ranges of efficiency of economic activity are allocated and the distribution of hospitality enterprises by efficiency in the distribution matrix for 2016-2019 is made. As a result of the study of economic activity of hospitality enterprises and evaluation of the effectiveness of their economic activity, it is found that in general, for the period 2016-2019 the efficiency of economic activity of hospitality enterprises is determined in relation to low indexes of final results of economic activity and use of resources (both less than one), so it is impossible to make a conclusion about the overall positive picture of enterprises.

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Author Biographies

Viktoriia Marhasova , Chernihiv Polytechnic National University

Doctor of Economics

Vice-rector on scientific work

Nataliia Tkalenko , Chernihiv Polytechnic National University

Doctor of Economics

Director of educational scientific institute of management, food tehnology and trade

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Published

2021-08-02

How to Cite

Garafonova, O., Zhosan, H., Marhasova , V., Tkalenko , N., & Trukhachova , K. . (2021). MATRIX METHOD OF COMPETITIVE ANALYSIS OF THE RESULTS OF ECONOMIC ACTIVITY OF HOSPITALITY ENTERPRISES IN THE CONDITIONS OF STRATEGIZATION AND DIGITAL TRANSFORMATION. Management Theory and Studies for Rural Business and Infrastructure Development, 43(2), 237–248. Retrieved from https://ejournals.vdu.lt/index.php/mtsrbid/article/view/2355

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