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THE FORMATION AND USE OF THE CONSTRUCTION ENTERPRISE BRAND TO ENSURE INTERACTION WITH STAKEHOLDERS

Authors

  • Kostiantyn Mamonov O. M. Beketov National University of Urban Economy in Kharkiv
  • Volodymyr Velychko O. M. Beketov National University of Urban Economy in Kharkiv
  • Evgeny Grytskov O. M. Beketov National University of Urban Economy in Kharkiv
  • Vladislava Troian O. M. Beketov National University of Urban Economy in Kharkiv

DOI:

https://doi.org/10.15544.mts/2020.44

Keywords:

brand, construction enterprise, economic modeling, mathematical modeling, stakeholders

Abstract

The necessity of creating the organizational basis for the formation and use of the construction enterprises brand to ensure interaction with stakeholders is proved. The organizational basis for the formation and use of the brand of construction enterprises, based on the results of an integrated assessment under its components is determined. The organizational measures for the formation and use of the brand of construction enterprises are proposed. The scenarios depending on the values of the integral indicator of the formation and use of the construction enterprise brand and the systemic factor of investment attractiveness were proposed.

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Author Biographies

Kostiantyn Mamonov, O. M. Beketov National University of Urban Economy in Kharkiv

Department of Land Administration and Geoinformation Systems

Volodymyr Velychko, O. M. Beketov National University of Urban Economy in Kharkiv

Department of Land Administration and Geoinformation Systems

Evgeny Grytskov, O. M. Beketov National University of Urban Economy in Kharkiv

Department of Land Administration and Geoinformation Systems

Vladislava Troian, O. M. Beketov National University of Urban Economy in Kharkiv

Department of Enterprise and Business Administration

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Published

2021-01-15

Versions

How to Cite

Mamonov, K. ., Velychko, V. ., Grytskov, E. ., & Troian, V. . (2021). THE FORMATION AND USE OF THE CONSTRUCTION ENTERPRISE BRAND TO ENSURE INTERACTION WITH STAKEHOLDERS. Management Theory and Studies for Rural Business and Infrastructure Development, 42(4), 434–440. https://doi.org/10.15544.mts/2020.44

Issue

Vol. 42 No. 4 (2020)

Section

Articles