ARTIFICIAL INTELLIGENCE IN THE OPERATIONAL ACTIVITIES OF ENTERPRISES AS A FACTOR FOR INCREASING THEIR COMPETITIVENESS IN REGIONAL AND INTERNATIONAL MARKETS

Abstract

The use of the artificial intelligence technology is spreading rapidly in all areas of activity, which is due to the impact of technology not only on increasing the level of human activity indicators, but also on increasing the competitiveness level of enterprises when using this technology in their operational activities. The main areas of operational activity of enterprises in which the artificial intelligence technology is used are highlighted, which include automation, organization, transport and logistics and marketing activities, management and personnel activities, quality control and monitoring. The impact of the links between the main areas and types of activities of enterprises on the competitiveness of these enterprises is described and formalized. Positive factors that, if the artificial intelligence technology is integrated into the production activities of the enterprise, increase its competitiveness, are highlighted. Attention is paid to studying the AI impact on increasing competitiveness of enterprises represented in regional and international markets for the sale of manufactured products/services, and implementation of the artificial intelligence technology in operational activities of these enterprises. Current trends in the AI use in operational activities of enterprises are analyzed.