HOW CAN A RURAL AREA DRIVE THE NETWORKING OF EXISTING BUSINESSES WITH IT SUPPORT?
In order to be innovative in a rural area, it is necessary to act in an extraordinarily cooperative fashion, partly because the people living there know each other well, but also because they want to remain there, share their lives with the neighbours and do not simply change homes to start fresh in another part of town, as it happens in larger cities. The appropriate support of informational management regarding cooperative behaviour is in the focus of this paper. Our selection of research methods includes the execution of study projects to the subjects of innovation, It- and Information Management for an cooperative network, the development of an app to encourage young people to stay in the pertaining village, to the publishing of four books concerning communication and cooperation on the basis of original research, surveys, discussions with residents, meetings with the management of small enterprises as well as with the administration and colleagues of universities and the evaluation of the collected data through statistical methods and processes. We have found that the introduction of regular meetings of a variety of people with the task to think about new ideas and to decide on which one will be realized first, to give support in different ways before, during and after the project conclusion in combination with suitable Information Management is able to reduce the fear of digitalization and bind the focused power of concentration to the project. In conclusion we find that it is possible to augment the communal mind set to be innovative and creative in order to make rural living more pleasant.