IMPROVEMENT OF SMART MOBILITY IN PUBLIC TRANSPORTATION SYSTEM: A CASE STUDY OF INDIA’S KERALA STATE ROAD TRANSPORT CORPORATION (KSRTC)

Santrauka

The article explores the challenges and solutions for implementing smart mobility in India's public transportation, focusing on the Kerala State Road Transport Corporation (KSRTC). It identifies factors influencing smart mobility adoption, including infrastructure limitations, affordability concerns, and cultural factors. Through a quantitative research method utilizing Google Forms, the study analyzes KSRTC's performance and gathers customer insights. The findings highlight a reliance on KSRTC, punctuality, and affordability challenges. Proposed solutions include advanced technologies, awareness campaigns, and collaborations. The article concludes that comprehensive development plans, technological investments, and government partnerships are vital for successful smart mobility integration in public transportation, emphasizing the need to address specific issues to enhance efficiency and competitiveness.