MOTIVATION MEASURES FOR EMPLOYEES IN AGRICULTURAL ORGANIZATION

Abstract

Agriculture performs many functions in society related to long-term sustainability. It ensures the production of healthy, high-quality food, protects natural resources and the cultural landscape, and at the same time contributes to the maintenance of a vibrant rural area. In this area, attracting and motivating the workforce is relevant. Personal motivation is viewed as a psychological process that gives human behavior a purpose and direction. Lithuania is considered an agricultural country, although the number of agricultural holdings and employees is decreasing. Therefore, motivating employees in the agricultural sector is important in ensuring the successful development of this area, which is relevant for the entire country's economy, by attracting qualified and motivated employees who provide the opportunity to develop effective and sustainable farming. The article analyzes what motivational measures promote effective and high-quality work of agricultural employees, what motivational factors are most effective in this area. This knowledge helps to understand under what conditions the physical and mental abilities of employees are revealed, contributing to the efficiency of the organization's activities.