THE IMPORTANCE OF PARTNERSHIP STRENGTHENING MEASURES IN TOURISM DEVELOPMENT FROM A THEORETICAL ASPECT

Abstract

The study aims to determine the significance of partnership strengthening measures in the development of tourism from a theoretical aspect. To achieve the set goal, two tasks were implemented: partnership strengthening measures and their significance in the development of tourism from a theoretical aspect were identified. Planning documents regulating the development of tourism in Lithuania were reviewed. Research methods applied - analysis of scientific literature and scientific articles, analysis of legal documents of the Republic of Lithuania, which regulate the implementation of tourism policy in Lithuania. The significance of partnership strengthening measures in the development of tourism depends on the public sector, which ensures a clear tourism development policy and financing, on the involvement of the private sector providing services and attracting investments, business development and on third sector NGOs, which empower communities, and are directly related to the development of sustainable tourism. All sectors in the partnership share resources, risks and benefits. However, in order for the partnership process to proceed in a targeted manner and the measures to be selected purposefully, strategic planning documents of various scopes and complexity are being prepared, adapted at the national, regional and local levels. It has been established that Lithuania is guided by the Lithuanian Tourism Roadmap Strategy, the Lithuanian Tourism Development Guidelines, the 2021–2030 National Progress Plan, the Economic Transformation and Competitiveness Development Program, the General Plan of the Territory of the Republic of Lithuania until 2030 and other planning documents, therefore it can be stated that the strategic planning environment in Lithuania is sufficient for tourism development.