INTERNATIONAL COMPETITIVENESS OF FRUITS AND BERRIES IN EU COUNTRIES

Abstract

The article examines the international competitiveness of fruits and berries in European Union countries, taking into account the key factors that determine the growth and development of this sector. It aims to how production volumes, export and import trends, and price changes affect competitiveness within the European Union and in the global market. To assess the competitiveness of fruits and berries in EU countries, the article conducts a comparative analysis that helps identify the main strengths, weaknesses, opportunities, and threats in this sector, whose potential depends on adapting to economic, ecological, and technological market changes.