DETERMINING THE SIGNIFICANCE OF CRITERIA FOR THE SELECTION OF A LOGISTICS BUSINESS MODEL
Keywords:
logistics, business, business model, significance of criteria, relative criterion significance, SAW methodAbstract
Based on the analysis of scientific literature and the insights of experts in the field of logistics, this article defines and proposes an effective empirical research methodology for determining the significance of criteria for the process of selection of the most viable logistics business model. The presented methodology for assessing criterion significance allows to efficiently identify and, based on personal opinion and/or expert judgements, to give objective relative significance to different evaluation criteria of a logistics business model. With the help of criterion significance evaluation, a logistics start-up can distinguish more clearly between the most important and the less significant evaluation aspects for their business model selection. The proposed criteria evaluation method also allows the logistics business owner to make a more informed decision when choosing the most viable business model according to their specific personal needs.