BUSINESS MARKET DEVELOPMENT SOLUTIONS: THEORETICAL ASPECTS

Abstract

Businesses face the challenges of a changing business environment, such as political instability, intensifying competition, technological change and high quality standards. This complicates companies' market development decisions. Overcoming these challenges requires consistent modelling of design solutions. The aim of this paper is to shed light on the theoretical aspects of corporate market development in the context of a range of market factors, including competition, economic factors, consumer behaviour and regulatory policy. Methods used: analysis and synthesis of scientific literature, logical analysis.