MANAGEMENT PRINCIPLES FOR CREATING ADDED VALUE IN CUSTOMER LOGISTICS SERVICE

Abstract

To determine the principles of value-added management in customer logistics services, an analysis of scientific literature was conducted. After conducting a theoretical analysis, it was determined that companies operating in the logistics sector are constantly facing increasing challenges due to ongoing globalization processes, technological progress and growing competition. To maintain and strengthen competitive advantage in such a complex environment, the creation of added value and the targeted management of this process become an achievable goal. The management of added value is a complex process that is characterized by intangibility and integrity from the point of view of the entire supply chain. The identified strategic and operational principles help logistics companies improve customer logistics service processes in such a way as to increase customer satisfaction and create unique customer experience based on their perceived added value and interaction with the company. The identification of the principles of creating added value allows us to establish general guidelines for logistics companies so that the added value created is not only functional but also focused on meeting customer expectations and needs.