THEORETICAL ASPECTS OF THE IMPORTANCE OF CO-CREATION IN THE DEVELOPMENT OF SHORT FOOD SUPPLY CHAINS

Abstract

The purpose of the article is to reveal the importance of co-creation in the development of short food supply chains. This article reveals the essence and importance of co-creation and the factors determining its development. The following three approaches define the essence of co-creation: the dimension of value creation, collaborative activities aimed at creating and developing innovations, and the co-created aspect of knowledge. Value is created for all parties involved in co-creation. Nevertheless, the development of SFSC faces various challenges, such as an aging farming community, lack of skills and abilities, high seasonality, lack of funds and small range of goods. The EU's sustainable food strategy "From Farm to Fork", communication, trust, loyalty and innovation are the determining factors for the development of co-creation. The research methods of analysis and generalization of scientific literature sources are used in the article.