IMPROVING THE QUALITY OF TRANSPORT SERVICES THROUGH INNOVATION
Keywords:innovation, transport, logistics, multi-criteria evaluation method
In order for logistics and transport companies to be able to operate successfully, they are forced to constantly improve them. Innovation is the implementation of new services, technologies and systems in the company's activities, achieving a positive result and gaining a competitive advantage in the market. Therefore, it is important for every company providing logistics and transport services to identify innovations that would not only ensure the company's competitiveness, but also increase customer satisfaction with the logistics services provided by the company. One of the key challenges in innovating in transport and logistics companies is the right selection of the right innovations that benefit the company. Therefore, for any logistics company planning to implement innovations, a methodology is relevant, with the help of which the company could choose the most suitable and providing the maximum benefit, innovation to increase operational efficiency. This paper presents a methodology that allows transport and logistics to choose the most appropriate innovation that matches the company's resources and capabilities and increase operational efficiency and customer satisfaction.