SOLUTIONS FOR ENHANCING THE IMPLEMENTATION OF GREEN LOGISTICS PRACTICES: THEORETICAL INSIGHTS

Abstract

The article examines solutions for increasing the expression of green logistics practices, reveals the possibilities for applying green practices, their benefits, and the main challenges of implementation in the context of logistics activities. The research problem is related to the growing need to combine the efficiency of logistics activities with environmental and sustainability requirements to reconcile economic and environmental goals and achieve mutual benefits, i.e., reduce pollution and achieve the company's strategic goals. An analysis of scientific literature is used to describe the concept of green logistics, green practices, and opportunities for increasing their expression. Based on the results of the analysis of scientific literature, it was found that the application of green logistics practices contributes inseparably to reducing operating costs, increasing the efficiency of resource use, and strengthening the company's social responsibility and reputation. It has been found that the implementation of green practices in the logistics sector is often limited by the high demand for financial resources, the lack of technological resources, and the general organizational unpreparedness for the changes that need to be made. The results of the literature analysis suggest that the application of green logistics practices is becoming an important condition for sustainable and effective logistics development. The application of green logistics practices can be increased by implementing specific technological solutions, such as transport management systems, route optimization algorithms, telematics, and energy management systems in warehouses. It is also important to establish clear KPIs for regularly assessing sustainability results.