CHANGES IN IMPLEMENTATION OF INNOVATION IN LITHUANIAN FORESTRY ENTERPRISES

Abstract

This article examines changes in innovations implemented by forestry service companies by comparing the results of surveys conducted in 2005 and 2024. The primary objective of the study is to identify innovations applied in the forestry service sector, the factors facilitating and hindering their implementation, and trends in innovation adoption over time. The research data were collected using the expert questionnaire survey method. In selecting expert groups, a key criterion was applied: the group must possess the necessary expertise to provide reliable and insightful responses to the survey questions and the problem under investigation. The survey data were analysed using descriptive statistical methods, including frequency distributions, means, and percentages.

The findings indicate that the Lithuanian forestry sector is gradually transitioning towards a digital management model, enhancing operational efficiency. However, this technological transformation also presents challenges, particularly in terms of workforce upskilling and the ability of companies to adapt to rapidly evolving market conditions. The results of the 2024 survey highlight that the key drivers of innovation development are emerging market trends, increasing demand for new products and services, and improved dissemination of information on innovation.

In conclusion, the evolution and nature of innovation in the forestry sector may have been influenced by the EU Green Deal policy, changes in innovation support mechanisms, and other external factors