SMART TECHNOLOGIES AND THE POSSIBILITIES OF USE IN LOGISTICS

Abstract

The article explores the integration of smart technologies in logistics, aiming to analyze their potential use and address challenges hindering their implementation. Utilizing secondary research methods and systematic literature analysis, the study identifies the importance of smart technologies in enhancing operational efficiency, customer experiences, and innovation within the logistics sector. It highlights the role of IoT sensors, AI algorithms, and automation in optimizing processes, while also acknowledging challenges such as complexity, scalability, and data security. The research offers practical solutions, including infrastructure upgrades, talent development, collaboration, and effective change management, to overcome these barriers. The conclusions drawn emphasize the need for a comprehensive approach to harness the benefits of smart technologies, fostering collaboration, innovation, and continuous improvement throughout the logistics ecosystem for sustainable growth and competitiveness in the marketplace