SUPPLY CHAIN STRATEGIES FOR FOOD PRODUCTS: A CASE STUDY OF ADANI WILMAR IN INDIA

Abstract

The article investigates supply chain strategies for food products, focusing on Adani Wilmar in India, a leading FMCG food company. It highlights the transformative impact of advanced technologies and e-commerce on supply chains, emphasizing the crucial role of meeting consumer demands for swift and secure deliveries. The research, employing both secondary and primary data, identifies challenges faced by Adani Wilmar, including infrastructure limitations, regulatory complexities, seasonal fluctuations, and technological barriers. The study, based on input from 11 employees, recommends practical strategies such as IoT integration, advanced technological tools, eco-friendly transportation, sustainability practices, and collaboration with local farmers and logistics providers. It underscores the significance of addressing obstacles to optimize Adani Wilmar's food supply chain, enhance efficiency, and ensure resilience in the dynamic market. The proposed solutions aim to capitalize on technology, sustainability, and collaboration, providing a comprehensive roadmap for Adani Wilmar to navigate challenges and evolve its supply chain strategies, ultimately fostering efficiency and sustainability in the food industry.