IMPROVING FREIGHT TRANSPORT MANAGEMENT THROUGH INNOVATION: A THEORETICAL ASPECT

Abstract

The article discusses the impact of freight transportation on businesses, especially considering political, natural and societal factors. The COVID-19 pandemic and sanctions against Russia have created challenges for the transport sector in Lithuania. The article also discusses innovations and technologies in freight transportation. Companies use various innovative solutions, such as automated product sorting systems and business management programs, in order to manage the company's activities more efficiently. Digitization, green driving and other innovations help reduce costs, improve process efficiency and contribute to sustainability. Possibilities for improving cargo transportation management are also explored. Effective route planning, supply chain management, energy efficiency, improving customer service and other strategies are important to optimize logistics. An attempt is made to emphasize that cargo transportation companies must be flexible, innovative and ready to adapt to changing conditions in order to remain competitive in the market.