SCOPE AND IMPACT OF NEUROMARKETING IN LOGISTICS

Abstract

Neuromarketing, an advanced marketing technology, still faces many challenges even if it has higher potential than conventional marketing methods. This article analyses the scope and impact of neuromarketing in logistics by discussing its application, benefits, challenges, and solutions. The article finds that the benefit of neuromarketing technologies can multiply by using it with conventional methods and also applying the combined technologies. The article discussed the wide scope of neuromarketing in logistics by researching much scientific literature and research. The application of neuromarketing is highly expensive as many companies are in financial crisis at the time of machine installation of neuromarketing. This can be overcome by outsourcing the work and the proper execution of neuromarketing can multiply companies' profit and it will cause business enlargement too. Yet many companies are still using conventional marketing methods because of the lack of knowledge. This article narrates the scope and impact of neuromarketing in logistics in all aspects.