Management Theory and Studies for Rural Business and Infrastructure Development

ASSESSMENT OF THE POTENTIAL OF AGRICULTURAL REGIONS AS A PREREQUISITE FOR THE FORMATION AND DEVELOPMENT OF THEIR BRANDING

Serhiі Gazuda — 2024-06-30

The theoretical and methodological principles of assessing the potential of agricultural regions as prerequisites for the formation of territory branding strategy are considered. The stages of using the branding of the agricultural region as a strategic development tool and the components of the brand of the agricultural region in the context of developing a branding strategy are determined. The importance of taking into account the complexity of the use of potential components and their impact on the competitiveness of the region has been updated. The list of problems, the solution of which is aimed at the use of the branding strategy of the agricultural region, is defined. A methodical approach to assessing the potential is proposed based on the definition of the synergistic agricultural potential of the region, which acts as a comprehensive indicator that unites a wide range of resources of the region's agrarian sector. The components of the synergistic agrarian potential, which include indicators of labor, economic and resource potential, are substantiated.

ORGANIZATIONAL AND ECONOMIC PRINCIPLES OF ACTIVATION OF THE ATTRACTION OF INVESTMENT RESOURCES IN THE DEVELOPMENT OF ECONOMIC SYSTEMS

Serhii Arefiev — 2024-06-30

The purpose of this scientific work is to justify the organizational and economic principles of activation of the attraction of investment resources in the development of economic systems in current conditions. The methodological basis of the research is the methodology of the system approach, which makes it possible to obtain a synergistic effect from the activation of the attraction of investment resources for all economic entities. The updating of the factors necessary for the functioning of organizational and economic activities to ensure the activation of the attraction of investment resources made it possible to identify the organizational basis for ensuring a favorable investment climate, which include the identification of priority areas of economic activity and investment territories, the provision of a clear regulatory principle of regulation of investment relations in the economy, the use of adaptive the principle of regulation of investment processes, the implementation of programs at the state and regional levels to ensure the activation of the investment process. The economic methods of regulating the activation of investment processes are detailed. The expediency of creating investment activation centers at the local and state levels is substantiated, and the directions of their activities regarding the activation of investment processes are detailed. The proposed methodical approach using the method of analysis of hierarchies makes it possible for business entities to choose the most optimal option for attracting investment resources through a pairwise comparison of criteria according to systematic groups of diversification of investment resources sources and indicators for evaluating the effectiveness of investment projects.

PERSON - ORGANISATION VALUE CONGRUENCE: THE SAME VALUES, DIFFERENT PRIORITIES

Jolita Vveinhardt — 2024-06-30

Although there has been increasingly more research on congruence of personal and organizational values in recent years, there is a lack of clarity on the hierarchical order in which the value priorities of employees and the organization are arranged in this context. Therefore, the aim of the research presented in this article is to determine the level of congruence/incongruence of personal and organizational values by creating the hierarchies of personal and organizational values. The study involved 303 respondents working in Lithuanian organizations. The survey was performed employing the diagnostic instrument “Questionnaire of Values Congruence and Management Culture (Q-VC-MC-110)”. Value congruence was identified by calculating Tucker’s congruence coefficient and drawing up the lists of values arranged in a hierarchical order. It has been found that even in the presence of significant congruence of personal and organizational value groups, their hierarchical order does not necessarily coincide. The significance of the research results in practice is discussed and guidelines for further research are provided.

IMPLEMENTATION OF POLISH AND UKRAINIAN EXPERIENCE OF PUBLIC - PRIVATE PARTNERSHIP IN TERRITORY SUSTAINABLE DEVELOPMENT

Mariia Plotnikova — 2024-06-30

The article analyses the practical application of public-private partnership (PPP) models in the context of rural sustainable development based on the Polish experience. The purpose of the article is to provide a theoretical justification and develop practical recommendations for the implementation of the PPP mechanism in the rural areas of Ukraine through the improvement of waste management tools considering Poland's experience of sustainable development. The main research methods, focused on the use of comparative, situational and strategic analysis tools, have provided results that may be useful to public managers of the agro-economic sector and private investors. The study demonstrates the strategies and mechanisms that have contributed to successful cooperation between public institutions, private sector entities and all stakeholders to promote sustainable growth.

CORPORATE RESOURCE MANAGEMENT SYSTEM OF BUSINESS PROJECTS UNDER THE SUSTAINABLE DEVELOPMENT CONDITIONS

Oksana Zybareva — 2024-06-30

In the article, the main theoretical aspects of the functioning of the corporate resource management system of business projects under the conditions of sustainable development are examined. The purpose of the article is to improve the existing approaches to the project resource management based on sustainable development in the conditions of the formation and functioning of the corporate project management system. The main approaches to the implementation of the corporate resource management system of business projects are considered. The stages of development of the corporate project resource management system have been determined. The main components of the corporate resource management system of business projects are substantiated. The task of integrating the methodology of the project management and the sustainable development concept at the level of business structures was determined, the consideration of the sustainable development aspects in the existing standards of the project management was investigated. The components of the project resource management system that require adaptation to the sustainable development goals are highlighted. To assess the economic, social and environmental efficiency of business projects in the context of the sustainable development principles, a system of the project selection criteria is proposed. The method of evaluation and selection of a rational business project based on the sustainable development principles is proposed.

EVALUATION OF PUBLIC PROJECTS IN THE LIGHT OF SUSTAINABILITY

Jurgita Baranauskienė — 2024-06-30

The Sustainable Development Goals (SDGs) represent a global standard of sustainable development priorities and goals at economic, social, and environmental levels. Public projects contribute to the implementation of the SDGs because their priority is to generate economic and social benefits for society and to preserve the environment. Objective answers about project alternatives can only be obtained by evaluating them from several perspectives and using several indicators rather than a single dominant one, i.e., by applying multi-criteria evaluation methods. The research problem stems from the diversity of impacts of public projects, the complexity of their identification, and the need for their comprehensive evaluation. Research aim: After having analysed the specific characteristics of public projects, to develop a methodology for evaluating them in the light of the SDGs and to empirically test this methodology. Research methods: synthesis of theoretical insights, situation modelling, logical analysis, case study, and multi-criteria evaluation method SAW (Simple Additive Weighting).

The main outcome of the research is the development of a methodology for the evaluation of public projects in relation to the implementation of the SDGs, which includes four main steps: analysing the objectives and expected outcomes of the projects under evaluation; identifying the impact of the project on the implementation of the SDGs; determining the significance of the impact of the project on the implementation of the SDGs; and combining the evaluation indicators into a single aggregated indicator. Based on the developed methodology, an empirical study was conducted to evaluate 10 investment ideas of one municipality and to select the most efficient investment option in terms of sustainability.

INSTITUTIONAL ENVIRONMENT OF STATE REGULATION OF BUSINESS IN THE CONDITIONS OF THE CLOSED CYCLE TRANSFORMATION OF THE NATIONAL ECONOMY

Natalia Vdovenko — 2024-06-30

The article examines the problems of forming the institutional environment of state regulation of business in the conditions of the closed cycle transformationof the national economy and suggests ways to solve them. Institutional environment of state regulation of business in Ukraine in the context of the closed cycle economy was analyzed and the experience of foreign countries in implementing the principles of the circular economy was studied. The foreign experience in the field of circular economy development is analyzed, which proves the dependence of effectiveness on the quality component of the institutional environment. It is proposed to form a mechanism for state regulation of business in the conditions of the national economy transformation in the direction of innovative development and activation of the implementation of “closed cycle” projects. The main components of the mentioned mechanism are defined and the prospects for its implementation are outlined.

THE ROLE OF REUSABLE PACKAGING IMPLEMENTATION TOWARD MORE SUSTAINABLE SUPPLY CHAIN

Žilvinas Zaviša — 2024-06-30

This article examines the main aspects of sustainable packaging, particularly reusable plastic containers, in the development of green supply chains, considering ongoing scientific research in this area, comparing the pollution from reusable plastic containers and cardboard boxes used for packaging, and the advantages and disadvantages of both types of packaging. Although numerous studies in recent years have highlighted the advantages and disadvantages of both types of packaging, a consensus on environmental effectiveness and sustainability aspects has yet to be reached. The aim of this article is to analyze the main aspects influencing the implementation of reusable packaging to achieve sustainability in supply chains. A review of the scientific literature reveals that reusable plastic crates, despite initially higher resource consumption, become more sustainable over time, reducing the amount of waste and energy consumed. The article also presents recommendations for incorporating sustainable packaging into green supply chain practices.

ASSESSMENT OF THE POSSIBILITY OF SIGNIFICANT GROWTH OF CORPORATE SHARES WITH LARGE CAPITALIZATION

Illia Morhachov — 2024-06-30

In the stock market, there have always been corporations with relatively large capitalization. The main reason for this condition is a significant increase in the value of their shares resulting from an increase in profits and the volume of sales of products (goods, services). The size of the market and the financial capacity of investors have certain boundaries that call into question further substantial growth in the capitalization of such corporations. Under these conditions, the study of the hypothesis regarding the impossibility (or possibility) of a significant growth in shares of the corporations that are already leaders in the level of capitalization in the stock market is important. Confirmation of this hypothesis will lead to the change in the paradigm of investment processes in the stock market, which were significantly influenced by analysts’ ratings. The purpose of the work is to assess the possibility of further significant growth in the capitalization of corporations, which are already leaders in terms of capitalization volumes in the stock market. The work used a method of historical comparison, that is, we compared the dynamics of the value of corporate shares of different capitalization levels (relatively large). The factors that both contribute to the corresponding growth and inhibit this process have been determined. A quantitative study of the influence of these factors was carried out through the example of corporations being the leaders in terms of capitalization: Microsoft and Apple. It was found out that the level of growth in such capitalization depended mainly on the level of innovation and consumer utility of the product brought to the market by these corporations. It was revealed that when introducing an innovative product to the market, shares of the corporation of large capitalization can grow significantly, however, compared to the corporations of less capitalization, the growth rate is much lower due to the limited volume of the money supply in the economy. The hypothesis under consideration has not been fully confirmed or completely refuted. The ratio of the total capitalization of the corporation to the GDP of a particular country was not of a significant value. The relation between the growth level in capitalization of the corporation, which is the leader in this indicator, on the volume of the money supply in the economy in various aggregates was indirectly confirmed. The volume of corporate capitalization for 2021 has been specified, which, due to the limited money supply in the economy, restrains its substantial growth by the levels exceeding 100% of the value per year.

ANALYZING THE ANTECEDENTS OF E-REPURCHASING: A MODEL FRAMEWORK WITH MEDIATING ROLE OF SATISFACTION

Shahriar Jeddy — 2024-06-30

To date, the overwhelming amount of online purchasing and its salient role on promoting e-retailing industry is not hidden from the view of marketing practitioners in the world. E-vendors have tremendously endeavoured to incorporate the best marketing strategies, which not only can enhance the selling amount of their products, but also to attract their clients to purchase them again. However, this may not be viable unless the satisfaction of consumers could be met. Indeed, focusing on the e-client’s satisfaction is considered as great significance as an e-vendor should employ in his merchandising tactics; as neglecting consumer’s needs and satisfaction prevents an e-vendor to achieve its goals for a fruitful profit in the early future, and that repurchasing provide added-values for the e-vendors and presumably loyalty for the e-clients. Thus, the study intends to present a simplified, but comprehensive testable model framework elucidating the correlations between key factors triggering consumer satisfaction in the online repurchasing context.

PROSPECTS FOR REFORMING THE REMUNERATION SYSTEM OF CIVIL SERVANTS UNDER MARTIAL LAW

Nataliia Aliushyna — 2024-06-30

Russia's full-scale invasion of Ukraine has added new challenges, including the need to review the functionality of government authorities, budget sequestration, postponement of classification for the recovery period, and retention of highly qualified personnel. To ensure the sustainability and coherence of government institutions and their development, there is an urgent need to implement a reform of the remuneration system of civil servants, taking into account possible risks. The purpose of the study is to highlight and analyse the model of the remuneration system of civil servants based on the classification of positions, challenges and prospects for its implementation under martial law. Within the article, the following methods were used: formalization method, synthesis and abstraction method, abstract and logical method, dialectical method, comparative method, system method, cartographic method, questionnaires method, induction and deduction method, graphic method. It has been proven that there is an urgent need to approve the legislative framework as soon as possible, which will allow the introduction of a transparent, competitive and balanced wage system, taking into account the advantages, disadvantages and risks of the new system.

ENVIRONMENTAL AND ECONOMIC DAMAGE TO AGRICULTURE AS A RESULT OF THE EXPLOSION OF THE KAHOVSKA HYDROELECTRICAL STATION

Vitalii Honcharuk — 2024-06-30

The explosion of the Kakhovka hydroelectric power station destroyed 350 pumping stations, the reclamation canals with a total length of more than 1,100 km were left without an irrigation source. The global problem arose due to the impossibility of irrigation in the Kherson region for 2-3 years, which will lead to the fact that the fields in the south of Ukraine will turn into a desert next year. In order to avoid the complete destruction of agriculture and colossal economic losses, it is necessary to study the damage caused in detail and develop ways to overcome it. The purpose of the work was to analyze the damage caused to agriculture after the explosion of the Kakhovka hydroelectric plant and to propose ways of its restoration.

According to preliminary calculations, losses from the death of all biological resources amount to about 10.5 billion hryvnias. The explosion of the Kakhovka hydroelectric power station caused a large-scale ecological disaster in the fishing industry: the aquatic biological resources of reservoirs in Kherson region, Dnipropetrovsk region, Mykolaiv region and other regions died without water. Without irrigation, it is impossible to grow corn, soy, oil and melon crops in the south.

To restore agriculture in the territory affected by the man-made disaster, we have proposed several ways, including the use of well technology; grow crops that do not need a lot of moisture - wheat, barley, winter crops, peas; develop a strategy for drip irrigation and drainage, carry out land reclamation and implement at the legislative level the right of water users to unite and jointly manage canals, pipelines, pumping stations that supply water to fields for irrigation.

BRAND EQUITY IN FAST-FOOD BUSINESSES AMONG COPPERBELT UNIVERSITY STUDENTS

Bravo Muchuu — 2024-06-30

This study identified and investigated the factors that influence brand equity in the fast-food industry among students at Copperbelt University in Zambia. The aspects developed by Aaker (1991) were used to create a clear understanding of the relationships amongst the determinants of brand equity; brand awareness (BW), brand association (BA), perceived value (PV), brand loyalty (BL) and perceived quality (PQ) have been used for testing the hypotheses. Cross-sectional data with a survey approach were used to collect appropriate data for the calculation and analysis of the findings. A sample of 351 students was used and questionnaires were distributed through online forms to acquire valid responses for evaluation and the results were analysed using STATA v17. The reliability test was performed using Cronbach's alpha test, and each item was found to have a threshold above 0.5. The data analysed showed that of the four determinants of brand equity used, only brand awareness had no significant effect on brand equity (BE) in fast food chains at Copperbelt University. There is a need for fast food managers and business stakeholders of fast-food businesses to focus on and expand on the determinants of brand equity outlined in this dataset.