BHADAURIA, A.; RIZVI, A. A. . CELEBRITY ADVERTISEMENT FOR INDIAN RURAL BUYERS: A MYTH FOR SUCCESS. Management Theory and Studies for Rural Business and Infrastructure Development, [S. l.], v. 45, n. 1, p. 37–45, 2023. DOI: 10.15544/mts.2023.05. Disponível em: https://ejournals.vdu.lt/index.php/mtsrbid/article/view/4303. Acesso em: 28 mar. 2024.