Muchuu, B. 2024. COMPARATIVE DESCRIPTIVE ANALYSIS OF CONSUMER PERCEPTIONS AND BEHAVIOR TOWARDS FAST FOOD BUSINESSES. A CASE OF LUSAKA AND KITWE DISTRICTS OF ZAMBIA. Management Theory and Studies for Rural Business and Infrastructure Development. 46, 4 (Dec. 2024), 570–584. DOI:https://doi.org/10.15544/mts.2024.52.