TY - JOUR AU - Šneiderienė, Agnė AU - Beniušis, Antanas PY - 2022/04/01 Y2 - 2024/03/29 TI - FACTORS INFLUENCING THE DECISION-MAKING OF USERS OF LITHUANIAN E-COMMERCE PLATFORMS JF - Management Theory and Studies for Rural Business and Infrastructure Development JA - mtsrbid VL - 44 IS - 1 SE - Articles DO - 10.15544/mts.2022.08 UR - https://ejournals.vdu.lt/index.php/mtsrbid/article/view/2990 SP - 72-83 AB - <p>The introduction of new technologies, digitalisation and restrictions on physical activity during the COVID-19 pandemic have encouraged the development of e-commerce. Due to constantly changing consumer needs and growing competition, organisations working in the field of e-commerce face enormous challenges. The aim of the article, analysing factors that influence the users of e-commerce platforms, is to determine what factors influence the decisions made by the users of Lithuanian e-commerce platforms. The analysis of the scientific literature helped to identify the main factors influencing the decisions made by the users of e-commerce platforms, and the results of the quantitative survey allowed to determine that the decisions made by the users of Lithuanian e-commerce platforms depend on demographic factors, i.e. age, gender, place of residence, and monthly income.</p> ER -