Evaluation of Factors Influencing Choice Overload: The Case of Toys Category

Asta KyguolienÄ—, Silva DromantaitÄ—


The paper analyses a phenomenon of choice overload, factors which influence choice overload choosing from a large assortment. The results of empirical research revealing the importance of factors influencing choice overload in the toys category are presented.


Choice overload; Factors influencing choice overload; Assortment

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ISSN 1392-1142 (Print)

ISSN 2335-8750 (Online)