Evaluation of Factors Influencing Choice Overload: The Case of Toys Category

Asta Kyguolienė, Silva Dromantaitė

Abstract


The paper analyses a phenomenon of choice overload, factors which influence choice overload choosing from a large assortment. The results of empirical research revealing the importance of factors influencing choice overload in the toys category are presented.


Keywords


Choice overload; Factors influencing choice overload; Assortment

Full Text:

PDF (Lithuanian)


DOI: http://dx.doi.org/10.7220/MOSR.2335.8750.2016.76.5

ISSN 1392-1142 (Print)

ISSN 2335-8750 (Online)