Evaluation of Factors Influencing Choice Overload: The Case of Toys Category
The paper analyses a phenomenon of choice overload, factors which influence choice overload choosing from a large assortment. The results of empirical research revealing the importance of factors influencing choice overload in the toys category are presented.
Full Text:PDF (Lithuanian)
ISSN 1392-1142 (Print)
ISSN 2335-8750 (Online)