City and Company Reputation from the Tourism Point of View

Petra Jakab

Abstract


Cities of the 21st century compete for inhabitants, tourists, investors and companies. In this competition image and good reputation of a city, and their conscious framing, have become one of the main challenges. The economy of the dynamically developing city Győr (Hungary) is based on the automobile industry, which underwent several system changes and now is based on the important international company with headquarters in Győr since 1993 – Audi Hungaria Motor Kft (AHM). The author of the paper analyses what is the effect of AHM on the reputation of the city and its tourism. The research is based on the questionnaire of the main stakeholders of the city Győr.


Keywords


Reputation; Stakeholder; Headquarter; Impact assessment; Tourism

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DOI: http://dx.doi.org/10.7220/MOSR.2335.8750.2016.76.4

ISSN 1392-1142 (Print)

ISSN 2335-8750 (Online)